What was the goal of the Apollo Moon Program? To put a man on the moon and bring him safely back, right? Wrong! Remember this was during the cold war and what the Americans really wanted to demonstrate was that they were superior to those pesky Commies. United States thinktanks examined several options and worked out that the US could probably (with a lot of effort) get a man to the moon and back within a decade, but crucially, they believed the Soviets couldn’t. President Kennedy then announced it to the world, and the rest is History. So putting a man on the moon wasn’t the goal; the goal was to be able to shout out to the world, “Hey, look how much better than the Reds we are!”, and putting a man on the moon was the means by which the Americans achieved it.
What has this got to do with being rich? Well, most of us would admit to having the goal of being wealthy, or at least being wealthier. But, like going to the moon, this is not our real goal but rather a way of achieving something else, which I would guess is to be happy, or obtain some peace of mind. Going to the moon or becoming rich are technically only the means or objectives - particular ways to satisfy goals. Read the rest of this entry »





